Tato série se ponoří do hlubin lidské psychiky a zkoumá komplexní sociální interakce, které formují naše chování a myšlení. Poskytuje fascinující pohled na to, jak jednotlivci fungují ve skupinách a jak tyto dynamiky ovlivňují společnost jako celek. Každý svazek přináší aktuální výzkum a teoretické poznatky od předních odborníků v oboru. Je to nezbytné čtení pro každého, kdo se zajímá o vědecké pochopení lidské společnosti.
Focusing on soap operas, the book delves into the concept of 'parasocial interaction' where viewers form one-sided relationships with television characters. It examines the dynamics of the 'active viewer' and how television texts influence social psychology. Additionally, the work critiques and explores various theoretical models from social psychology and related fields, providing insights into how audiences engage with and are affected by televised narratives.
Focusing on the growing demographic of individuals over 50, this book explores their wealth, health, and happiness, challenging outdated stereotypes. It delves into the demographic, behavioral, and psychological profiles of this age group, highlighting their significant purchasing power due to reduced financial responsibilities. Marketers are guided on effectively targeting this market by understanding their lifestyles, media consumption, advertising perceptions, and shopping preferences. This resource is essential for students in marketing, media, and social psychology.